Location: California
Salary: $175,000 – $200,000 + Bonus + Benefits
Sector: Ready-to-Drink (RTD)
Our client is an innovative and fast-growing RTD brand experiencing significant growth across North America. As part of their continued expansion, they are seeking a Marketing Director to lead brand strategy, consumer engagement, and innovation initiatives.
This role will play a pivotal part in shaping the future direction of the brand while driving awareness, trial, and long-term consumer loyalty.
Key Responsibilities:
- Develop and implement integrated marketing strategies
- Lead annual brand planning and activation programmes
- Manage agency relationships and marketing budgets
- Drive product innovation and new product launch initiatives
- Analyse consumer trends and market insights
- Support commercial teams with trade marketing and customer activation
- Measure campaign performance and optimise return on investment
Requirements:
- Proven marketing leadership experience within beverage, alcohol, or consumer goods sectors
- Strong understanding of brand building and consumer marketing
- Experience leading multi-channel campaigns
- Commercially minded with strong analytical capabilities
- Passion for innovation and emerging consumer trends
Location: California